Finding Your Niche as a Writer

By Linda Hughes

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It seems easy enough. You know what types of mysteries sell and make a lot of money, so you figure that’s what you’ll write. But then things start going wrong: It’s a struggle to finish a book, your beta readers are less than enthusiastic, agents reject your queries, or nobody buys your book.

Does that mean you’re a terrible writer? Maybe not. Here are some things to consider before you hang it up and schlep back to that former job you walked out on.

1: Are you certain about the requirements for the genre and subgenre you’ve chosen? They are very specific in most cases. For example, you might think you’re writing a cozy mystery but you have a character who likes to cuss. That’s not a cozy, which doesn’t allow blatant sex, violence, or profanity. Therefore, if you’re marketing it as a cozy mystery, readers and agents are disappointed. They aren’t getting what they want. That doesn’t mean you’re a lousy writer; it means you need to find the genre and subgenre that fit your writing and market to readers who want that type of story.

2: There are several subgenres for mysteries, which is the genre I’ll use as the example here. What they’re called depends on where you look, but let’s assume you want your book to be listed on Amazon. If you’re not sure about genres and subgenres, this helps:

• Go to Amazon, click on “Books,” don’t type anything in the search box but click on the magnifying glass. Scroll down to “Departments” and click “Mystery, Thriller & Suspense.” There you will find Amazon’s version of subgenres, which they call subcategories.

• Click again on the left hand column, on Mystery, for another drop down list, showing more Catagories.

• The most popular subcategories for Mysteries are Cozy, Hardboiled (no holds barred), Police Procedural (usually from a police detective’s point of view, the “POV”), Private Investigator (who can be a retired police detective), and Women Sleuths.

• Click on each subcategory. Books that are bestsellers in each one will pop up. Click on several books and examine them closely. Read the descriptions, look at the covers, and read the reviews. Which books in which subcategories are most like yours? That’s where your book belongs. You can also research the requirements for each genre and subgenre using Google or any search engine, but examining the actual books is a great starting point. Reading some of those books is even better.

• Here’s where it gets a bit confusing: When you set up your book in Amazon, you are allowed to list it under two categories or subcategories. But if you have an Amazon Author’s Account (highly recommended), you can email customer service and ask for eight more. The more slots it fits into, the more exposure your book gets. However, don’t use them all if they aren’t a genuine fit. Readers search for books by category, and will be mightily disappointed if they pay for a book that doesn’t meet their expectations. They’ll let you know about their dissatisfaction in reviews.

3: Most important is that you find the right subgenre fit and therefore market your book to the right readers.

4: However, after all that research, what if you still aren’t sure of the subgenre you prefer for writing mysteries? You could experiment with short stories or blog posts. Try different POVs. Practice. (I know, you just want to publish and make money. For most of us, it doesn’t work that way. We need to work on honing our craft.) As you write, be aware of which type of story you most enjoy working on. What you enjoy is going to produce your best book.

5: Don’t be afraid to be a genre-switcher or to write different books in different genres and subgenres. Again, if each book sticks to its category’s requirements and is marketed to the right audience, it has a better chance of success. That certainly has worked for Nora Roberts, known for her romance novels, who also writes mysteries under the pen name J. D. Robb. A pen name is optional, as today’s contemporary readers are quite accepting of genre-switching, as long as they know what they’re getting.

6: Lastly, consider the possibility that you need to learn more about how to write a good story that is marketable. There are countless resources available to help you learn about good writing and about managing the business of writing. The annual Killer Nashville International Writers’ Conference is an excellent place to start. Whether you’re an aspiring or established writer, this gathering offers not only education and inspiration, but camaraderie, as well. It’s my favorite writers’ conference every year. Here’s the link: https://killernashville.com/killer-nashville-writers-conference/

Finding your niche as a writer means you’re willing to explore and ready to enjoy the craft of writing. As writers, we work hard – that’s true – but we also revel in the experience. So explore, learn, do the work, and write that great story that brings you joy. (And may it bring you a bundle of cash, too!)

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Linda Hughes is a #1 bestselling co-author and award-winning author of twenty books and three screenplays. She loves to genre-switch amongst mysteries, historical romantic suspense, and family saga. Her latest is a romantic novella, Lilac Island. Find her on Amazon at: https://www.amazon.com/Linda-Hughes/e/B000APKVGI